Salinas Kitesurf — 2

START WITH CLARITY

Strategic branding, digital platforms and growth systems designed to position ambitious brands with intention.

SOCIAL

SALINAS KITESURF

Sports / Lifestyle

Salinas Kitesurfing was created to position one of the most authentic kitesurf spots in the Dominican Republic through a clear identity connected to wind, movement and Caribbean lifestyle. Inspired by the contrast between the mountains of Baní and the open sea of Salinas, the brand was designed to feel sporty, timeless and deeply connected to its environment.

The goal was to build more than a kitesurf school identity. The strategy focused on positioning Salinas Kitesurfing as a lifestyle brand rooted in freedom, nature and movement. The direction aimed to create a brand experience capable of connecting with both local riders and international travelers while staying authentic to the culture and atmosphere of Salinas.

The visual identity was inspired by the motion of the wind, the flow of the ocean and the natural landscape surrounding Salinas, Baní. Typography was selected to feel aerodynamic, strong and dynamic, while the iconography takes inspiration from the trail left by the kite over the water. The result is a minimal and recognizable identity system designed to feel authentic, active and connected to the Caribbean lifestyle.