The goal was to create more than a construction supplier logo. Grupo Naranja needed a brand identity that could feel direct, durable and recognizable across job sites, catalogs, social media, signage, uniforms, credentials and digital applications. Every visual decision was designed to support a brand that speaks with confidence to the people who build and operate in demanding environments.

The identity system is built around a bold symbol, a high-contrast industrial color palette and a graphic language inspired by construction sites, structural grids, safety markings and technical communication. The result is a construction branding system built for clarity, visibility and real-world use — a visual identity designed to help Grupo Naranja show up with more presence, consistency and authority.