START WITH CLARITY
Strategic branding, digital platforms and growth systems designed to position ambitious brands with intention.
CLIENT
Salinas Kitesurf
INDUSTRY / SECTOR
- Sports & Lifestyle
- Tourism
- Water Sports
YEAR
2021
CAPABILITIES
- Brand positioning
- Brand strategy
- Visual identity
SALINAS KITESURF
Salinas Kitesurf was created to position one of the most authentic kitesurf destinations in the Dominican Republic through a clear brand identity rooted in wind, movement and Caribbean lifestyle. Located in Baní, Salinas is surrounded by open sea, coastal mountains and a natural landscape that gives the brand its sense of freedom, energy and place.
The goal was to build more than a kitesurf school identity. The brand strategy focused on creating a sports and lifestyle brand that could connect with both local riders and international travelers while staying true to the culture and environment of Salinas. Every decision was designed to make the brand feel active, timeless and deeply connected to the experience of riding with the wind.
The visual identity was inspired by the motion of the ocean, the rhythm of the wind and the trail a kite leaves over the water. The typography was selected to feel aerodynamic, strong and dynamic, while the icon system brings together movement, landscape and Caribbean character in a minimal and recognizable way.
The result is a kitesurf branding system built for recognition, flexibility and long-term use across signage, apparel, merchandise, digital content and on-site brand applications. A visual identity designed to feel local, adventurous and ready to represent Salinas as a Caribbean kitesurf destination.
